(2 × 3) × 4 = 2 × (3 × 4)
Let's multiply two times three times four. Does it matter how we group the numbers?
First, let's group the two and the three together inside parentheses.
Inside the parentheses first: two times three is six.
Now six times four is twenty-four.
What if we group the three and the four together instead?
Inside the parentheses first: three times four is twelve.
And two times twelve is also twenty-four!
Same answer either way! That's the associative property — how we group the numbers doesn't change the product.