3/4 × 1/2
Picture a little rug — three-fourths of a unit long and one-half of a unit wide. How much floor does it cover?
Here it is. The long side is three-fourths, and the short side is one-half.
Let's tile it with little one-fourth-by-one-fourth squares. The long side is cut into three pieces.
Now cut the short side in half. We have a tidy grid!
Count the squares: one, two, three, four, five, six.
Each little square is one-fourth times one-fourth — that's one-sixteenth of a square unit.
Six tiles, each one-sixteenth, makes six-sixteenths — which simplifies to three-eighths.
The area formula agrees: three-fourths times one-half. Multiply tops and bottoms to get three-eighths.
Both ways match! The area is three-eighths of a square unit. Nicely done!